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Crisis Communications

Immediate Response & Long-Term Reputation Management

Ideally, the best time to prepare for a crisis is before it happens. Caught in a bind, our team of crisis experts are available around-the-clock to handle diverse issues like workplace incidents, data breaches, product recalls, environmental activism, labor issues, regulatory challenges and litigation for example.
~ David J. Roznowski, APR
 

Crisis Communications Planning: Working with a client’s internal team, our team will review operational plans, assess the risk and exposure to a company, brand, product or service and then establish a crisis communications plan that addresses the most likely scenarios to occur.

Real-time Crisis Management:  Unfortunate incidents never seem to occur when it is convenient. Our crisis communications experts are available around-the-clock to handle diverse issues like workplace incidents, executive scandal, cyber breach, litigation, and product failures - to name a few.

Reputation Readiness: We work closely with an organization’s executive leadership team to establish crises protocols, so organizations are equipped to handle crises before and when they hit.

Corporate Identity & Communication: An organization's brand equity ties directly back to its values, culture and leadership. We build communication that stands-out and shapes emotional connections with customers, stakeholders and employees.

Media Monitoring: Understanding the public's perception is a vital step in successful reputation management. We work with and can connect clients with real-time media, social and web monitoring services to evaluate message pull-through and audience sentiment.

Media Training: Preparing everyone from a plant manager to a corporate executive or non-profit leader for a tough media interview, community meeting or conversation is the goal of this training. The half-day or full-day course includes key message development and simulated “real-world” media interviews.

Media Relations: It’s about relationships. Respectful, responsive and the credible and accurate exchange of information with news organizations is critical to weathering a crisis incident with minimal impact to the organization’s credibility.